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ALPINE AUDIENCE
In the Alps, the audience is highly segmented, with diverse groups of luxury travelers and winter sports enthusiasts.
The alps attract winter lovers all over the world. They come for the stunning views, top ski resorts, and the cozy mountain atmosphere.
20% of Europe‘s highest earners are spending their winter holidays in the Alps.
The audience includes 7 million individuals from the DACH region (Germany, Austria, and Switzerland), 3 million from the UK, 4.5 million from France, and 3 million from Italy.
Target Group Interests
Travel
Art & Culture
Health & Wellness
Sports
Finance, Investment, Trends
Fashion
65 million Europeans
Advertising campaigns in ski resorts can reach up to 49 million Europeans
per winter season.
210 million skier days
Advertising within our network offers 15 million impacts per resort, per season.
High net worth audience
58% of our audience is compromised of the top 20% of Europe's highest earners.
Effective advertising
88% recall advertising in ski resorts and 85% feel that is shows brands in a positive light.