Daniel shares his perspective on the future of advertising, the latest trends, and how his journey in the industry began in 6 quick questions.,
Question 1: "Alpdest has become a go-to for brands looking for advertising options in the Alps. What unique role does Alpdest play in the world of outdoor advertising?"
Daniel: "Our business model and proximity to the ski resorts and brands as a service provider is what sets us apart. With many long-standing experts in the various Alpine regions, we have developed the Ski Media product into a premium platform with top reach to reach a clientele with purchasing power"
Question 2: "What does the future look like for advertising in the Alps? Do you see trends, or developments in the industry that impact your niche?"
Daniel: "The future lies in integrated concepts where we connect and activate different touch points in ski resorts, making the best use of all social media channels with contributions from guests on site, as well as out-of-home and digital out-of-home.
The mountains are home to millions of people who also play an influential role in their private lives. It is important to activate them. In this way, the content of a brand or product campaign is ideally carried from the mountain to the metropolis or city. TOP down reaches around 40 million Europeans with optimal efficiency and minimal wastage."
Question 3: "Are there any campaigns that you’re especially proud of?"
Daniel: "There are many of them. But the most extraordinary campaign was certainly the launch of the company's largest Alpine project, involving the M&G Investment fund.
This involved 36 ski resorts and over 30 ski schools. The organization for this huge project was set up almost overnight. Prada with the Linea Rossa and Guess are other projects with immersive ideas and elements from the Alpdest magic creative box."
Question 4: "The winter season must be intense for Alpdest, especially the time before Christmas. What challenges does this period bring, and how does your team tackle them?"
Daniel: "Winter is a time of special conditions and requirements on the mountain. Installations at altitudes of up to 3,500 meters above sea level and in cold, snowy and rainy conditions require meticulous advance planning.
This is often underestimated by traditional out-of-home or DOOH planners, or they lack of knowledge about our niche. So, we are forced to manage up to 60 projects in parallel within a few weeks, in the shortest possible time and over large distances (Alpine region). Christmas is the deadline... we can't postpone it. So, we are very grateful when our deadlines are met. This makes the work of our teams easier. The agility of our experienced team, great flexibility and our own temporary staff help us."
Question 5: "Let’s talk a bit about you. What led you into this industry, and what do you find most rewarding about leading Alpdest?"
Daniel: "It's a very long story, so I keep it short. I started working with brands when I was marketing director in Lenzerheide. The aim was to generate added value for guests with cool concepts and to use the brands to communicate the message of the ski region to the world. In my current role as CEO, it is very satisfying when projects are successfully completed and I see the happy faces of our customers and our employees, who have given their all to the joint projects."
Question 6: "Lastly, what’s one message you’d like to leave with our readers?"
Daniel: "I would like to express my sincere gratidude to all our customers, some of whom have been with us for many years. I invite all those reading these lines and not yet familiar with the mountain to realize a SKI MEDIA project with us. We can proudly say that we can guarantee success."
Comments